Thursday, April 01, 2004

squirrels, trademark law, parody, and Starbucks

New Yorkers who ride the subway have recently been subjected to rows of Starbucks ads that attempt to explain the language of ordering coffee at a Starbucks. This wonderfully squirrely parody sums up many people's feelings about the pricey caffiene dealer. Check it out - there is some naughty language so wait until you get home from work.
Martin Schwimmer of The Trademark Blog points out that this is a great parody because it makes its point well and there is absolutly no possibility of consumer confusion as to source or of sponsorship - you know Starbucks did not give it the thumbs-up.


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