Wednesday, September 21, 2005

Are Online Logo Companies Getting Their Trademark Infringement On?



Are LogoWorks.com & InstaLogo.com committing trademark infringement? Bad Design Kills has several examples of logos these companies provide side-by-side with extremely similar famous marks. See the side-by-side logo pics here.

My understanding is that LogoWorks & InstaLogo allow customers to design a logo (presumably for their own companies) based on designs provided by the logo company. If the logo companies are selling customers infringing logos, they could be exposing themselves and their customers to infringement suits. Not too smooth, they may want to tweak that business model.

Via Boing Boing.

1 Comments:

Blogger Ricky said...

Although I'm a believer in that almost nothing is original any more, 95 percent of the side by side examples were straight RIP OFFs.

I will say that logos are a difficult thing to design. It's challenging to capture the "essence" of a company within the constraints of a small mark. A mark that will translate well over the web, in print, on a fax, in an email, on a billboard, in color, in black and white...etc... And that's why it's silly to get your logo from a place like logoworks.com, they pride themselves on getting it done as fast as possible, and it just doesn't work like that.

10/03/2005 1:29 PM  

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