Respect copyrights, goofy or effective?

Is this just funny, or will it work at all?

Check out the MPAA's new Respect Copyrights dot org. "You can click, but you can't hide." Pretty goofy. I'm not at all anti-copyright, but I think that this educational campaign may be a bit too lame to do much good.

Apparently an ad for Respect Copyrights is running before some films (although I have yet to see it). As could be expected an online anti-Respect Copyrights movement has begun already. See these great BoingBoing spots for more on that - one, two, three. See a parodic remix poster here.