Infringement in Geneva? Mike Wong is asking for trouble.
This is the best and funniest example of trademark infringement that I saw during my vacation in Geneva. I think McDonald's and Nike would both have something to say about Mike Wong's asian fast food joint.
I am unfamiliar with the trademark law in Switzerland, but if Nike or McDonald's were to bring an infringement case against a Mike Wong here in the US they would probably want to use a dilution theory. Reason being, it is unlikely that anyone would be confused by this use of the Nike swoosh or the McDonand's "M", it is just obvious that Mike Wong's has nothing to do with Nike or McDonald's. On the other hand, an infringement by confusion analysis could work, as long as the plaintiffs get some survey results showing that average consumers believe there is some permission from, connection with, or sponsorship by, the plaintiffs in the defendant's use of the trademarks.
By the way, I believe Mike Wong's used to be called McWong's! This travel guide notes: "Rumour has it that the owner has had trouble from McDonald's for imitating their name and logo." Shocker.