Debut album released as only as ringtones

A new music group has released its first album as ringtones instead of on CD. The group is called Super Smart and the "album" is called Panda Babies. Weird.

Super Smart say this is because they want to avoid interference from the major labels, but it is no doubt a useful gimmick to attract media attention.

Apparently there is a music label that is trying to create a new version of music star - ones who become famous by releasing albums as ringtones only. A good concept, especially for Europe and Asia. US consumers are into ringtones, but not like Brits or Japanese.

Via The BBC.